Automation Testing Market Growth, Opportunities Business Scenario, Share, Growth Size, Scope, Key Segments and Forecast to 2028

February 29 17:25 2024
Automation Testing Market Growth, Opportunities Business Scenario, Share, Growth Size, Scope, Key Segments and Forecast to 2028
IBM (US), Accenture (Ireland), Broadcom (US), OpenText (Canada), Capgemini (France), Microsoft (US), Keysight Technologies (US), Cigniti Technologies (India), Tricentis (US), Cygnet Infotech (India), Invensis Technologies Pvt Ltd (India), QualityKiosk Technologies Pvt. Ltd. (India), Apexon (US), Idera, Inc. (US), QA Source (US), Astegic (US), Worksoft (US).
Automation Testing Market by Offering (Testing Types (Static Testing and Dynamic Testing) and Services), Endpoint Interface (Mobile, Web, Desktop, and Embedded Software), Vertical (BFSI, Automotive, IT & ITeS) and Region – Global Forecast to 2028

The global automation testing market size is estimated to grow from USD 28.1 billion in 2023 to USD 55.2 billion by 2028 at a Compound Annual Growth Rate (CAGR) of 14.5% during the forecast period. The reusability of automated test scripts stands as a pivotal factor driving the growth and widespread adoption of automation testing in the software development landscape. This characteristic allows test scripts to transcend individual stages of development and adapt seamlessly to various releases, providing a level of consistency and efficiency unparalleled in manual testing. The ability to reuse automated test scripts across different phases of the development lifecycle not only minimizes redundancy but also fosters a streamlined testing process. This efficiency is crucial in agile and iterative development models where software undergoes frequent updates. Automated test scripts become valuable assets that maintain their relevance over time, offering a cost-effective and time-saving approach to testing. By effortlessly adapting to multiple scenarios, these reusable scripts contribute to thorough test coverage, ensuring that software functionalities remain robust and dependable across diverse development stages and release cycles. This intrinsic reusability feature significantly enhances the scalability and effectiveness of automation testing, making it an indispensable tool for organizations striving to meet the demands of rapid and high-quality software delivery.

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The increasing emphasis on API-first development places automation testing tools at the forefront of validating crucial aspects such as functionality, security, and performance of APIs. In this paradigm, where APIs serve as the backbone for seamless integration and communication between software components, automation testing becomes indispensable. These tools rigorously verify the functionality of APIs to ensure they meet specified requirements, conduct thorough security testing to identify and mitigate potential vulnerabilities and assess the performance of APIs under varying conditions. By automating these critical aspects of API testing, organizations can enhance the reliability and interoperability of their software components, facilitate faster integration cycles, and ultimately deliver robust and secure applications in an API-driven development landscape. The role of automation testing tools in this context not only ensures the quality of individual APIs but also contributes significantly to the overall success of API-first development strategies.

“Based on the endpoint interface, the web segment will hold the largest market size during the forecast period.”

In the dynamic web landscape, where users access content through diverse platforms, cross-browser compatibility is paramount for delivering a consistent user experience. Automation testing serves as a crucial mechanism to navigate the intricacies of multiple browsers, each with its unique versions and rendering engines. By employing automation testing, organizations can systematically verify the functionality and appearance of web applications across a spectrum of popular browsers, including Chrome, Firefox, Safari, and Edge. This comprehensive testing approach enables the identification of any inconsistencies or issues that may arise due to variations in browser behavior. It ensures that web applications not only meet users’ expectations on different browsers but also adhere to industry standards, promoting a seamless and uniform experience regardless of the chosen browser. Automation testing, in this context, acts as a robust quality assurance measure, supporting developers in creating web applications that perform optimally and uniformly across the diverse browser ecosystem.

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Unique Features in the Automation Testing Market

Reusable test scripts may be written thanks to automation testing, which makes it possible to test software products efficiently across versions and iterations without having to start from scratch every time.

Automation testing tools ensure consistent and thorough test coverage across several environments by supporting testing across multiple platforms, such as web, mobile, desktop, and cloud-based applications.

Large and complicated software systems can be tested more faster by using automation testing, which allows several test scripts to run at once.

Continuous integration and delivery (CI/CD) pipelines and automation testing work together seamlessly to enable automated testing throughout the software development lifecycle (SDLC) and to accelerate the deployment of high-caliber software releases.

Automation testing solutions enable teams to make data-driven decisions and continuously enhance testing procedures by providing comprehensive reporting and analytics features that offer extensive insights into test execution results, test coverage, defect patterns, and overall test quality.

Major Highlights of the Automation Testing Market

Due to the growing requirement for high-quality software applications to be delivered more quickly, the adoption of agile and DevOps approaches, and the need to minimise testing expenses and efforts, the market for automated testing is expanding quickly.

By moving testing activities earlier in the software development lifecycle (SDLC), automation testing is helping companies find and solve bugs sooner, cut down on rework, and expedite time-to-market.

In order to ensure quicker feedback loops and better software quality, automation testing is a crucial component of CI/CT pipelines. It allows companies to automate testing tasks all the way from code commit to deployment.

The seamless integration of automation testing with DevOps and agile processes facilitates the automation of testing tasks, enhances cooperation between the development and testing teams, and allows organisations to deliver software faster and more frequently.

The scalability and flexibility of automation testing solutions enable organisations to adjust their testing activities to suit the demands of projects with different sizes and levels of complexity, as well as to changing testing specifications over time.

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Top Key Companies in the Automation Testing Market

Crucial and innovative vendors in the automation testing market include IBM (US), Accenture (Ireland), Broadcom (US), OpenText (Canada), Capgemini (France), Microsoft (US), Keysight Technologies (US), Cigniti Technologies (India), Tricentis (US), Cygnet Infotech (India), Invensis Technologies Pvt Ltd (India), QualityKiosk Technologies Pvt. Ltd. (India), Apexon (US), Idera, Inc. (US), QA Source (US), Astegic (US), Worksoft (US), ACCELQ (US), Sauce Labs (US), SmartBear (US), Parasoft (US), Applitools (US), AFour Technologies (India), QA mentor (US), Mobisoft Infotech (US), ThinkSys (US), Qt Group (Finland), Codoid (India). The market players have adopted various strategies to strengthen their automation testing market position. Organic and inorganic strategies have helped the market players expand globally by providing automation testing solutions.


IBM is a global technology and consulting company; IBM operates several key segments that collectively define its business strategy. Its software segment delivers solutions for hybrid cloud, data, AI, automation, and security, with offerings such as  Red Hat, automation tools, and data analytics. In the consulting segment, IBM provides industry expertise and technology implementation services, driving digital transformation through AI and automation and infrastructure solutions; in the Hybrid Infrastructure and Infrastructure Support segments, provides agile and secure platforms, including zSystems, Power, Storage, and IBM Cloud IaaS, essential for hybrid cloud and AI workloads. Financing solutions enable clients to acquire critical IT systems and services, supporting IBM’s hybrid cloud and AI strategy. IBM has a robust geographical presence in North America, Europe, the Middle East and Africa, Asia Pacific, and Latin America.


Microsoft is an American multinational technology company; it operates across three key segments: Productivity and Business Processes, Intelligent Cloud, and More Personal Computing. In the Productivity and Business Processes segment, they offer the well-known Office Suite, including Word, Excel, PowerPoint, and Outlook, along with cloud-based solutions like Office 365 and Microsoft 365, which are crucial for business communication and collaboration. In the Intelligent Cloud segment, Microsoft’s Azure platform provides a comprehensive range of cloud services, covering IaaS to SaaS, making it a preferred choice for businesses requiring cloud-based application hosting, data management, and solution deployment. The More Personal Computing segment focuses on consumer-oriented products such as Windows, Surface devices, Xbox gaming consoles, and Bing search. Additionally, Microsoft owns LinkedIn, offers enterprise software like Windows Server and SQL Server, and actively integrates artificial intelligence into its products and services. With a robust geographical presence in North America, Europe, the Middle East and Africa, Asia Pacific, and Latin America, Microsoft remains a global tech leader.

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