The global face wash and cleanser market size is expected to reach USD 33.3 billion by 2025 registering a CAGR of 6.0%, according to a new report by Radiant Insights, Inc. Increasing pollution levels and need for effective face cleaning products are expected to augment the growth of this market over the forecast period. In addition, rising cases of skin problems, such as acne, rash, and irritation, are driving the demand for organic and chemical-free products, which, in turn, will boost the growth further.
Rising awareness about the availability of innovative products is also expected to drive the demand in the years to come. On the basis of product type, the market is segmented into face wash and cleansers. The foam-based face wash segment is expected to witness the highest CAGR from 2019 to 2025. Supermarket & hypermarket was the largest distribution channel segment and is expected to maintain its leading position over the next few years.
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Increasing number of supermarkets & hypermarkets on account of rapid expansion of organized retail sectors in developing countries is expected to boost the segment growth. Some of the key companies in the global market are Unilever, The Procter & Gamble Company, L’Oreal S.A., The Himalaya Drug Company, Godrej Consumer Products Ltd., Shiseido Co., Ltd., Zydus Wellness, Estee Lauder Company Ltd., Johnson and Johnson Ltd., and The Proactiv Company LLC.
Further key findings from the study suggest:
• Gel-based face wash and cleanser is expected to have the highest CAGR of 6.1% and 6.3% respectively over the next few years
• Cream-based face wash was the largest product segment in 2018 and accounted for more than 35% of the overall market share
• Supermarket & hypermarket distribution channel accounted for the largest revenue share of 36.10% in 2018
• Key manufacturers are focusing on product development, capacity expansion, and technological innovation for a greater face wash and cleanser market share
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Table of Contents
Chapter 1. Methodology and Scope1.1. Market Segmentation & Scope1.2. Market Definition1.3. Information Procurement1.3.1. Purchased Database1.3.2. GVR’s Internal Database1.3.3. Secondary Sources & Third-Party Perspectives1.3.4. Primary Research1.4. Information Analysis 1.4.1. Data Analysis Models1.5. Market Formulation & Data Visualization1.6. Data Validation & Publishing
Chapter 2. Executive Summary2.1. Market Outlook2.2. Segmental Outlook2.3. Competitive Insights
Chapter 3. Facewash and Cleanser Market Variables, Trends & Scope3.1. Market Introduction3.2. Penetration & Growth Prospect Mapping3.3. Industry Value Chain Analysis3.3.1. Sales/Retail Channel Analysis3.3.2. Profit Margin Analysis3.4. Market Dynamics3.4.1. Market Driver Analysis3.4.2. Market Restraint Analysis3.4.3. Industry Challenges3.4.4. Industry Opportunities3.5. Business Environment Analysis3.5.1. Industry Analysis – Porter’s3.5.1.1. Supplier Power
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